Irene Minjeong Yu

About

New York, NY
2023
JACQUEMUS Sub-brand branding project

Branding project for Jacquemus sub-brand, Jacquemus La Maison.

Jacquemus, a renowned fashion brand known for its avant-garde designs and creative vision, is excited to introduce a new sub-brand - Jacquemus La Maison. This sub-brand will venture into the world of home decor, bringing the same level of imagination, sophistication, and artistic flair to interior design. Jacquemus La Maison will redefine the concept of stylish living, turning everyday living spaces into whimsical, artistic expressions.

Jacquemus La Maison envisions a world where the home is not just a space to inhabit, but a canvas to express individuality, style, and imagination. Our vision is to create a curated collection of imaginative, functional, and high-quality home decor items that blur the line between fashion, art, and design.
Committed to sustainable practices, use eco-friendly materials, reduce waste in production, and source locally whenever possible. Transparency in the brand’s supply chain and commitment to reducing the environmental footprint will be core principles of the brand.


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